When working with branding clients in the past, we have used an exercise that forces them to distill their brand down to one word. It’s tough.

We found this “game” this morning. Built on the premise that “a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is.”

Intriguing if you are interested in brands like we are. Look at the logo that appears and type in the first word that pops into your head.

Give Brandtags a try, then see if you can name your brand in one word.